About me

I've been designing for 15+ years, shaping products at the intersection of branding, digital experiences, and motion design.
I began in agencies before co-founding a digital studio, guiding major companies through phygital projects and immersive experiences, while helping startups move from 0 to 1.
I later launched a musictech startup, diving into my own product strategy and growth, which led me to Music Tomorrow to explore data-driven product design.
Let's meet!
I’ve been designing for 15+ years, shaping products at the intersection of branding, digital experiences, and motion design.
I started in agencies before co-founding a digital studio, helping major brands with branding, phygital, and digital experiences, while also helping startups go from 0 to 1.
I later launched a musictech startup, diving into my own product strategy and growth, which led me to Music Tomorrow to explore data-driven product design.
Let’s meet!
My values
Doing More with Less
Great design isn’t about adding more, it’s about refining what truly matters. I simplify complex workflows, making interactions effortless. Small, thoughtful optimizations often drive the biggest impact.
Designing Beyond Screens
Collaborative Design
A great product is built by more than just designers. I bridge the gap between business, design, and development by speaking the language of engineers and aligning with product goals. By ensuring clarity and collaboration, I create designs that are not only user-friendly but also practical to build, scale, and maintain.